Light+Building 2022

Beta Nit invited to the ICE Stand by ITA – Italian Trade Agency

The light at the end of the tunnel... that's exactly how it feels as we return to in-person exhibitions at Light & Building 2022 in Frankfurt, held October 2–6. This biennial event has long been a driving force in the global lighting industry, a benchmark for discovering and experiencing firsthand the latest innovations in technical and decorative lighting, design, components, measurement, simulation—and much more.

The Beta Nit team had the pleasure of participating as a guest at the ICE (Italian Trade Agency) stand, selected among the “10 Italian Brands to Enlighten the Future”.

Located in HALL 4.1, F0Y12, the ICE stand featured catalogs from 10 Italian companies recognized as the most relevant and innovative in the lighting supply chain. Beta Nit was chosen as an innovator in the field of daylighting, a sector seen as essential in the context of the current energy crisis and crucial to designing and constructing buildings that are increasingly green, welcoming, and in harmony with nature and human rhythms.

While visiting the exhibition and ICE stand, it became clear that this period presents challenges for many industry players. As a company, we are committed to continuing our research and development efforts—now more than ever—in order to contribute meaningfully to overcoming this moment of uncertainty.

We firmly believe in the importance of physical design models as a tool to fully understand both the strengths and weaknesses of buildings, and even more strongly believe that this should be a core subject in the education of future designers.